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Forever Nevada's college town The Biggest Little City didn’t become a college town overnight. Reno’s traditions and shared experiences have long shaped the lives of students and employees.

The Wolf Pack Marching Band performs at night under the illuminated Reno Arch, with vibrant outfits and instruments.

The Biggest Little City didn’t become a college town overnight. Reno’s traditions and shared experiences have long shaped the lives of students and employees. From sunrises at the Balloon Races to late-night concerts. From mornings on the slopes to afternoons on the trails. From building local networks to building lives after graduation.

Forever Nevada's college town

The Biggest Little City didn’t become a college town overnight. Reno’s traditions and shared experiences have long shaped the lives of students and employees.

From sunrises at the Balloon Races to late-night concerts. From mornings on the slopes to afternoons on the trails. From building local networks to building lives after graduation. A recent national ranking simply confirms what generations have always known: Reno is, and has always been, Nevada’s college town.

By Christy Jerz '97

Like no city in the world

A love letter to my college town

When I moved to Reno in the mid(ish) 90s, I’d only ever spent a single day in the city — flying up for a campus visit through the Nevada Bound program.

The first time a car stopped for me on Virginia Street at the crosswalk, I was so confused. As a kid from Las Vegas, I couldn’t remember that happening before. (To be fair, I didn’t travel many places in Vegas on foot.)

At the time, there weren’t many student-friendly places near campus. We studied in the stacks of Getchell Library (RIP) or the “fishbowl” at the White Pine (RIP). If we were tired of the dining hall — located inside The Overlook, of course — our options were Blimpie (sub sandwiches) or the Little Nugget Diner (Awful Awful and a pound of fries). And of course, The Wal’ was there, directly across from North campus.


Hand-drawn map with labeled streets, directions, and landmarks like “Sewell’s Road,” and “Virginia.” Arrows to indicate movement.

Recently, I attended trivia night in West Reno at the Brewer’s Cabinet and had the joy of meeting trivia oracle Glenn Goza ’72 (prelegal). I’ve since learned that Glenn is a pretty quiet guy, but talking about his college days, he positively lit up. (I’m still laughing about the “Ugly Man competition” that Glenn is thrilled to have won in 1969.)

While Glenn was sharing his place-based memories of the city, I had a realization: He had experienced a completely different Reno than me. The city evolves for each class that follows. We are each given our own version of reno.

Same city. Same walking routes. Different eras layered on top of each other.


Generations of Reno

Back in Glenn’s day, there was a dinner house downtown called the Waldorf Club. It was fancy — red-leather-boots fancy. Glenn and his friends called it “the Big Waldorf,” mostly to distinguish it from the original Little Waldorf which was located about a half mile away and barely more than a sliver of space, maybe 20 feet wide.

Downtown was changing then. Places shifted, and some disappeared. Over time, the Little Waldorf moved — first to 5th Street into the building that now houses JJ’s Pie Company, another place generations of students would know in their time. In the early ‘80s, the Wal’ moved across from campus, where I eventually found it. The restaurant is still a favorite on game days and graduation days. In fact, my youngest made a pit-stop there just months ago on the way to receive their diploma at Lawlor.


I really didn’t have any of that in mind when I moved to Reno or when I decided to stay. For me, it’s always been about the people — they’re No. 1, without question.

The current Reno Arch received a facelift in 2018, from red and gold to silver and blue. Cover your left eye, and the right side of the Arch reads “NO CITY IN THE WORLD.” I imagine that felt true when the University relocated from Elko.

I know it still feels true today.


This past October, WalletHub named Reno the No. 8 best college town in America for 2026, based on wallet friendliness, social environment, and academic and economic opportunity.

Christ Jerz has a smile and sits on a cluttered floor, holding a phone. An iron and scattered clothes surround her in a messy room.
The ‘90s are calling.
Photo courtesy of Christy Jerz ’97

The original Reno Arch was built 100 years ago, an anniversary that will be marked later this year. Around the same time, my husband and I will celebrate our own milestone wedding anniversary.

I wrote my phone number on a napkin for him at the Beer Barrel. The same property later became a Jimmy John’s.

It’s now the site of the John Tulloch Business Building.

Brick building with two blue garage doors featuring murals of a silhouette and a roaring animal. A basketball hoop stands on the left of the building.
Murals at the local fire department
Pub exterior with a rustic brick façade and green door. A colorful sign featuring a cartoon wolf holds a beer and a sub, advertising “Pub N’ Sub” for subs, pizza, and brews
Sign outside of Pub N’ Sub, a popular place to eat around campus.
Black-and-white photo of the “Louis' Basque Corner” sign on a street corner. The vintage sign contrasts with the tree shadows and a brick building.
Louis' Basque Corner

Landrum’s Diner anchored my time in college. Even now, that tiny building on South Virginia Street brings me right back to those conversations and everyday moments. Idlewild Park was another constant — one I loved then and still do today.”

Brian Sandoval

President

Aerial view of a cityscape with a cluster of buildings in the center, surrounded by greenery. Snow-capped mountains and a blue sky provide a scenic backdrop.
Aerial view of Reno, Nevada

"University Way (formerly Center Street) is my favorite place in Reno. As student body president, I had the honor of leading the walk down the street when it was renamed. The route passes so many places that shaped my student experience, including the Manzanita Bowl, the Reno Events Center and Louis’ Basque Corner.”

— Dionne Stanfill ‘23

A vibrant, eclectic café with colorful posters on the ceiling and walls. Patrons sit at mismatched tables. A bicycle hangs on a red wall, creating a cozy, artistic vibe.
The interior of the cycling-themed coffee shop, Deux Gros Nez, that closed its doors in 2006.
A lively scene at a pride parade in Reno, with participants and spectators exchanging high-fives. People hold rainbow flags, symbolizing LGBTQ+ pride.
People celebrate Pride by the Reno Arch.

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